Design

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Otl Aicher
Color Psychology: How to Choose the Right Color Palettes for Effective Branding
Design

Color Psychology: How to Choose the Right Color Palettes for Effective Branding

It has long been known that colors evoke emotions in viewers and have psychological effects. This is why businesses have been using colors in a targeted way for years. However, it’s not only the color itself that matters—its intensity and brightness play a central role in its impact. Color contrasts and combinations can also be…


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